By Paul Hu

B2C, C2C these concepts believe everyone has not unfamiliar, from 1999 until now, we have already seen, e-commerce has changed people’s life style.

Said to public life, as the c-terminal, more is buy goods on the net, then B end or the shopkeeper put commodity plug into the box, through the logistics companies to front of consumers.

This kind of electronic commerce mode experienced 12 years of change that makes the market continuously subdivision: from represented comprehensive mall (taobao), to the department store (dangdang, excellent) to vertical (red children, colorful valley) and then into light brand shop (PPG, every guest), the user choice more individuation, is no longer a monopoly in. In su ning, gome, large and medium-sized high-profile in succession to launch their own 3C electronic mall, to jingdong $1.5 billion in financing increase warehouse and logistics of the investment; The from baidu yes to the rise of pour jan.7 platform; The electronic information from 1025 plan as pillar industries to countries decided to use five years of the life of the service industry by 40% share of GDP ascent to 50%.

Everybody in the consideration, e-commerce what is the next stage?

Admittedly, the goods plug into the box to front of consumers, the market has matured. 2010 shopping online sales reached 50 million RMB, getting users in per capita 2,400 yuan RMB investment. The market has a lot of potential, but the entry threshold already high, from entrepreneurs to capital markets are looking for e-commerce next mode.

We found, bars, KTV, restaurants, gas stations, barber shops, gymnasium, dry cleaners, etc., can’t take it services bundled into the box to us, but must we to offline field to enjoy services.

We found that a RMB 30,000 annual income of the consumer, only 2400RMB into online shopping, the remaining 2 million seven thousand yuan most consumption was spent on the bar, KTV, restaurants, gas stations, barber shops, gymnasium, dry cleaners, please nannies, etc.;

We found that the share of GDP than manufacturing industry that can plug to produce the box of goods) high, in the future five years countries will improve services, if the goods occupancy of GDP to jam the box sent to the front of consumers have 5000 million online sales, then life of online sales service will reach trillion.

We also found, life service kind of goods in bulk order on more easily to be consumers accept, it turned out, this online pay for goods and services, offline again to line to enjoy service mode quickly accepted. And we even apartments-and photo from day one platform from a paragraph, more than a day of a paragraph of a day to sell, sell many days from group to group services, commodities from a city radiation to the country. As the comparatively jan.7 e-commerce form, will tend to commodity diversification, eventually took to the life of the form of discount mall service.

Then, a new e-commerce mode was born: O2O

Simple said: Online2Offline mode (online to offline, the abbreviation O2O)

O2O mode is very simple, that is the core of the online stores in consumer to reality to — the online payment to buy goods and services, offline again to line to enjoy services.

O2O and B2C, C2C distinction: B2C, C2C is online payment, buy goods will plug into the box by logistics companies to your hand

O2O is online payment, buy the goods, services, offline again to line to enjoy services.

O2O and a bulk distinction: O2O is online mall, 43,200 is low discount of provisional promotion.

No matter if you first heard O2O, this market is activated.

station rampant advertising spending a large amount of money, baidu yes in life is found out by “after the orientation transformation needed” living platform; Taobao add channel “beer and skittles” link to its reputation nets, reputation nets in roads, immediately after the communitization togeth launch take-away business; Market, 58, people in life such as information platform, plans to start C rounds of financing in the whole life service market before activated IPO; Ctrip.com website takeover 30 million shares, a 51% roscoe life one-stop reservation; layout Public comments on 1 billion beauty knife pioneering two third-line city life services; Baidu 2010 17 November launch baidu side, start localization life information platform; Tencent launched food channel, start localization life information platform.

We have seen it all, as if in the 2007 season appeared, the round of life is just information service platform, by thousands of websites, phasing out to numbered. Now in O2O mode, through the online payment to purchase, this is round and market-chain robbed a trillion market.

O2O is an incremental market, service industry enterprise huge, and regional especially strong, hard to advertise in Internet platform in baidu, rarely bars, KTV, restaurants to buy keywords, and the mode O2O can completely satisfy the market. The incremental market development as initially baidu development small and medium-sized enterprises,

especially manufacturing enterprise to sell products to the country to the same, but these small and medium-sized enterprise impossible to CCTV, sina this portal to vote, so baidu caught demand. Taobao actually also is same, individual operator found a place of business. So in O2O in this field are likely to emerge a market than baidu and taobao even higher Internet company.

O2O this service pattern, service industry for the enterprise measure effect also more direct-viewing, because consumers have to pay later to field consumption, so the merchants are easy to understand today, a week or a month this site to give him along many guests, produce much water. And advertising this way, everyone said it was not clear what the guest is the commercials.

About the Author: I’m Paul Hu from http://www.xjelectric.com, which offers quality products such as

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